Fine dining is great, if you like tiny portions, mysterious foams and leaving hungry.
We took the rich, indulgent flavours you’d expect from Soho’s latest small-plates restaurant and put them somewhere better: on a Papa Johns pizza. Succulent BBQ short rib, no tiny forks required. It’s fine dining without the fuss.
Then I handed the idea over to TikTok.
Using Creative Exchange, I briefed UGC creators with just one question:
“What’s the fanciest way you can eat a pizza?”
