What if a campaign didn’t just talk about cleaner cities, but actually helped make them cleaner?

I wanted Dott’s advertising to live up to the same environmental ambitions as the brand itself. So I created a carbon-negative campaign designed to clean the air while getting the message out.

I commissioned murals made with CO2-absorbing paint and created ads drawn using Air-Ink, ink made from captured air pollution.

Advertising that left the city a little cleaner than it found it.