Some friendships end. Some payment requests live forever.

I took celebrity feuds, reality TV drama and the internet’s favourite fallouts and turned them into a reactive social idea for Monzo.

Whenever a new feud kicked off, my idea was for Monzo to join the conversation with targeted ads promoting Split the Bill. Because you can unfollow them. Block them. Never speak to them again.

But they still owe you for the Uber.